August 19, 2024 Forbes Article Highlights Friends of the Children Friends of the Children is featured in the opening paragraph of a new article in Forbes called “5 Benefits of Partnering with a Nonprofit Organization.” Author Kate Vitasek makes a case for businesses to collaborate with nonprofits around strengthening customer loyalty, growing your network, and doing good. “The simple fact is that partnering with nonprofits is valuable because it allows you to do good in the world,” argues Vitasek. “When you contribute to a cause that has a positive impact on society, you allow your business to become much more meaningful to you personally.” The words ring true in the case with the collaboration between cybersecurity company Axonius and youth advocate and World Champion gymnast Simone Biles. Axonius was interested in Simone and her journey, but also her personal partnership with Friends of the Children. In 2022, the company made a $50,000 donation to our organization to help bolster our work, and their continued support has reached over $100,000. Friends - Utah is so grateful to corporate partners who share our commitment to making a positive impact. Thank you, Cambia Health Foundation and FinWise Bank, for your generous support and employee engagement opportunities. The new Forbes article can be found here, and the 2023 article which focuses deeper on Simone and Friends of the Children is also available online here.